open source · free while in beta
Comment-to-DMautomation.Free. Yours.
Someone comments LINK on your reel. Hookline replies, slides into their DMs, and delivers your link. While you film the next one.
how it works
- 01
Connect your Instagram
Official Meta login, one click. Works with any professional account (Business or Creator) — no Facebook Page required. We never see your password.
- 02
Set the trigger
Pick a keyword, write the public reply and the DM, drop your link. Reply variations rotate so it never reads as a bot.
- 03
Post and forget
Every "comment LINK" CTA you post now works on its own — replies, DMs, delivery, analytics. 24/7.
# a trigger, in full
keyword LINK
match exact · any post
reply "Sent! Check your DMs"
"On its way — look at your inbox"
dm "Here's the guide 👇"
link your-link.com/guide
status ● livewhy hookline
Free. Actually free.
The tools doing this charge $15–99/month for one workflow. Hookline is open source — use the hosted version free, or run it on your own server forever.
Anonymous by design
Sign up with nothing but a generated access code — no email, no name, no phone. We can't leak what we never collected.
Locked down
Instagram tokens encrypted at rest (AES-256), webhooks signature-verified, every action scoped to your account. The code is public — audit it yourself.
No bot smell
Rotating reply variations, exact-match keywords, one DM per comment — built to read human and respect Meta's rules.